Brand Identity :
Menon architects
Brand identity, Website
2022
Role
Product Designer
Branding
Social Design
Branding
Website design
Team
Azil Zaneen
Xypnox
Tools
Figma
KUgma
Figma
Illustrator
Timeline
3 months
2 Weeks
Need
Menon Architecture sought to rebrand their firm to better align with their architectural philosophy and enhance their market presence. The original logo, inspired by a bird weaving its own nest, needed to be modernized while preserving its symbolic connection to the firm's values. The goal was to create a minimalistic version of the existing concept that would represent the firm's identity more effectively.
More details coming soon …
Initiative
We embarked on the rebranding process by revisiting the original concept of the bird and its nest. Multiple design concepts were explored, each focusing on simplifying and modernizing the symbolism while retaining the essence of the original idea. One innovative approach was the integration of the initials "A" and "M" from Akshay Menon into the logo design, merging them seamlessly with the bird motif. This design not only preserved the symbolic value but also added a personal touch that reflected the identity of the founder. Through close collaboration and iterative feedback, we refined the design to align perfectly with Menon Architecture’s vision.
- **Concept Refinement:** We refined the original bird and nest concept into a minimalistic design.
- **Initials Integration:** Incorporated "A" and "M" from Akshay Menon into the logo, blending them with the bird motif.
- **Versatile Applications:** Created multiple logo versions for use across various media, including hoardings and business cards.
- **Client Collaboration:** Aligned the design with Menon Architecture’s vision through iterative feedback.
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Change
The new visual identity was successfully rolled out across various platforms, including physical hoardings and business cards. The rebranded logo has significantly improved brand recognition among clients and has become a strong visual representation of the firm’s work and philosophy. The cohesive branding has been well-received, with feedback highlighting how well the logo complements and enhances the firm's architectural projects. This rebranding effort has solidified Menon Architecture’s presence in the market and provided them with a distinctive and memorable brand image.
- **Improved Recognition:** The rebrand enhanced brand visibility with cohesive materials like hoardings and business cards.
- **Positive Feedback:** The new logo modernized the brand while preserving its original essence, receiving strong client approval.
Role
Product Designer
Branding
Social Design
Team
Azil Zaneen
Xypnox
Tools
Figma
KUgma
Timeline
3 months
Need
Menon Architecture sought to rebrand their firm to better align with their architectural philosophy and enhance their market presence. The original logo, inspired by a bird weaving its own nest, needed to be modernized while preserving its symbolic connection to the firm's values. The goal was to create a minimalistic version of the existing concept that would represent the firm's identity more effectively.
More details coming soon …
Initiative
We embarked on the rebranding process by revisiting the original concept of the bird and its nest. Multiple design concepts were explored, each focusing on simplifying and modernizing the symbolism while retaining the essence of the original idea. One innovative approach was the integration of the initials "A" and "M" from Akshay Menon into the logo design, merging them seamlessly with the bird motif. This design not only preserved the symbolic value but also added a personal touch that reflected the identity of the founder. Through close collaboration and iterative feedback, we refined the design to align perfectly with Menon Architecture’s vision.
+
Change
The new visual identity was successfully rolled out across various platforms, including physical hoardings and business cards. The rebranded logo has significantly improved brand recognition among clients and has become a strong visual representation of the firm’s work and philosophy. The cohesive branding has been well-received, with feedback highlighting how well the logo complements and enhances the firm's architectural projects. This rebranding effort has solidified Menon Architecture’s presence in the market and provided them with a distinctive and memorable brand image.
Role
Product Designer
Branding
Social Design
Team
Azil Zaneen
Xypnox
Tools
Figma
KUgma
Timeline
3 months
More details coming soon …
Initiative
We embarked on the rebranding process by revisiting the original concept of the bird and its nest. Multiple design concepts were explored, each focusing on simplifying and modernizing the symbolism while retaining the essence of the original idea. One innovative approach was the integration of the initials "A" and "M" from Akshay Menon into the logo design, merging them seamlessly with the bird motif. This design not only preserved the symbolic value but also added a personal touch that reflected the identity of the founder. Through close collaboration and iterative feedback, we refined the design to align perfectly with Menon Architecture’s vision.
+
Change
The new visual identity was successfully rolled out across various platforms, including physical hoardings and business cards. The rebranded logo has significantly improved brand recognition among clients and has become a strong visual representation of the firm’s work and philosophy. The cohesive branding has been well-received, with feedback highlighting how well the logo complements and enhances the firm's architectural projects. This rebranding effort has solidified Menon Architecture’s presence in the market and provided them with a distinctive and memorable brand image.
Need
Menon Architecture sought to rebrand their firm to better align with their architectural philosophy and enhance their market presence. The original logo, inspired by a bird weaving its own nest, needed to be modernized while preserving its symbolic connection to the firm's values. The goal was to create a minimalistic version of the existing concept that would represent the firm's identity more effectively.
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