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About myself,

I am Azil Zaneen
from Kerala,
Based in Bengaluru,

I design the messy middle of B2B SaaS — activation, onboarding, the part of the funnel right after signup where most products quietly lose people.

For now

Hello from the other side

"Ciao, I'm Azil Zaneen, an Artist and Product Designer hailing from the lush landscapes of Kerala.
I'm the creative mind behind the curtain, currently weaving creativity at x5z Studio.

Hello from the other side

I'm not the designer who'll tell you a feature is great because the visual design is clean. If the work isn't moving the metric, I'll say it.

I am self taught - I don't have a design degree. I have a B.Com from GRD College, Coimbatore, and four years of shipping under pressure. If the pedigree matters more than the case studies, we're probably not a fit.

Phone

+91 9048 38 96 65

Email

azilzaneen.design@gmail.com

Key values

01

I Think in Systems Mostly because I'm too lazy to build the same flow twice. After enough products, every problem looks like a permutation of the last one.

02

Pretty Without Purpose Is Decoration I'll fight for both — usually with the engineer, sometimes with myself.

03

I'm Still Bad at Predicting Users 150 churn interviews in and I get it wrong half the time. Empathy isn't a feeling, it's the discipline of being wrong on purpose until you're less wrong.

04

Most Design Problems Are Business Problems in Disguise What the user can't find is usually what the company hasn't decided to ship. The fun is finding the one underneath.

05

I Have a Folder of Bad Onboarding Screenshots The way some people save recipes.

(Okay, it's a little weird. It's also why my onboarding work lifts numbers.)

02

Pretty Without Purpose Is Decoration I'll fight for both — usually with the engineer, sometimes with myself.

03

I'm Still Bad at Predicting Users 150 churn interviews in and I get it wrong half the time. Empathy isn't a feeling, it's the discipline of being wrong on purpose until you're less wrong.

04

Most Design Problems Are Business Problems in Disguise What the user can't find is usually what the company hasn't decided to ship. The fun is finding the one underneath.

05

I Have a Folder of Bad Onboarding Screenshots The way some people save recipes. (Okay, it's a little weird. It's also why my onboarding work lifts numbers.)

01

I Think in Systems Mostly because I'm too lazy to build the same flow twice. After enough products, every problem looks like a permutation of the last one.

02

Pretty Without Purpose Is Decoration I'll fight for both — usually with the engineer, sometimes with myself.

03

I'm Still Bad at Predicting Users 150 churn interviews in and I get it wrong half the time. Empathy isn't a feeling, it's the discipline of being wrong on purpose until you're less wrong.

04

Most Design Problems Are Business Problems in Disguise What the user can't find is usually what the company hasn't decided to ship. The fun is finding the one underneath.

05

I Have a Folder of Bad Onboarding Screenshots The way some people save recipes.

(Okay, it's a little weird. It's also why my onboarding work lifts numbers.)

Experience

Jan 2024 – Present

x5z studio

Founder & Lead Product Designer

WizCouncil (UK AI EdTech), Lead Product Designer — Oct 2024 to present. Shipped B2C learner platform and B2B admin CMS from zero to 2 paying institutions in 7 months with a 2-engineer team. Owned discovery framing, outbound methodology, and product CAC modelling with the CEO.

Made build-vs-buy calls on video streaming infrastructure across Supabase, Railway, and Cloudflare.
Replatformed brand identity mid-build (Sage of Growth → WizCouncil) after legal conflict; shipped on original launch date.
DecaWork (Apr 2026): branding and investor-facing landing page for a B2B SaaS building AI agents for IT teams.
Stealth startup (IIT Kharagpur founders): MVP demos and landing pages for market validation.
Website Factory: internal system directing Claude Code to ship production sites end-to-end — compresses delivery from 4–6 weeks to 5–8 days.

Nov 2023 – Jan 2024

TimelyAI

Design Consultant

Cut customer time-to-live from 4 days to 1.5 days — the metric sales used to close deals.

Built branded booking flow templates; lifted SMB booking success by 10%.
Designed the Google Ranking Checker lead magnet — drove 15% of new customer acquisition in Q1 post-launch.

Aug 2021 – Sep 2022

Workduck

Founding Product Designer

Ran 150+ churn interviews, diagnosed the value-articulation gap, rebuilt Task Capture & Reminders around the insight. Activation +32%.

Led PM vs PM Challenge growth campaign — 5,000+ leads/month, #2 on Product Hunt.
Designed Text Expander for the CS team — cut average ticket response time 10×.

Sep 2020 – Aug 2021

Ondace Technologies

UI Designer

Promoted from Graphic Designer to UI Designer during the engagement.

Designed admin interface for a Fortis Hospital patient-management product (built during COVID).
Delivered UI for CNBC Arabic (mobile app iteration) and a stadium event medical-response mobile app.

April 2019 – August 2020

Angetha Agro

Graphic Designer

Graphic Designer (Internship)

Designed social media content and marketing materials.
Developed visual strategies rooted in Indian cultural narratives.

Two pictures I keep coming back to.

Make a choice.

See all works now

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Lets talk already

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About myself,

I am Azil Zaneen from Kerala, Based in Bengaluru,