Branding & Website for B2C Solar company
Brand identity, Website
2022
Role
Branding
Website design
Development
Team
Azil Zaneen
Tarun
Sahil Shubam
Tools
Figma
Illustrator
Timeline
3 months
Role
Branding
Website design
Development
Team
Azil Zaneen
Tarun
Sahil Shubam
Tools
Figma
Illustrator
Timeline
2 months
2 month
Need
Challenge:
Sinelab, a company specializing in solar and electric products, needed to rebrand to elevate their market presence. Their existing identity lacked recognition and failed to connect with their target audience digitally.
Need for Rebranding:
Sinelab required a new visual identity to build recognition and credibility and a lead-generating website to represent their evolving brand values.
Challenge:
Sinelab, a company specializing in solar and electric products, needed to rebrand to elevate their market presence. Their existing identity lacked recognition and failed to connect with their target audience digitally.
Need for Rebranding:
Sinelab required a new visual identity to build recognition and credibility and a lead-generating website to represent their evolving brand values.
Need
Brand & Digital Strategy
Role: Branding, Website Design, Content Strategy (2023)
Impact: Defined the brand identity, built a cohesive online presence, and enhanced engagement.
🎨 Branding & Identity
+
✅ Established a Distinct Brand Language
→ Created a refined visual identity and messaging.
✅ Designed a Cohesive Digital Experience
→ Developed a sleek, user-friendly website.
📣 Content & Web Strategy
+
✅ Built a Conversion-Focused Website
→ Designed with clarity, storytelling, and lead generation in mind.
✅ Optimized for Engagement
→ Structured content to improve navigation and retention.
Visit Live website
📈 Business & Growth Impact
+
✅ Strengthened Brand Perception
→ Elevated Sinelab’s positioning in its industry.
✅ Enhanced Digital Visibility
→ Increased user interactions and streamlined the brand experience.
Role
Product Designer
Branding
Social Design
Team
Azil Zaneen
Tarun
Sahil Shubam
Tools
Figma
KUgma
Timeline
3 months
Need
Challenge:
Sinelab, a company specializing in solar and electric products, needed to rebrand to elevate their market presence. Their existing identity lacked recognition and failed to connect with their target audience digitally.
Need for Rebranding:
Sinelab required a new visual identity to build recognition and credibility and a lead-generating website to represent their evolving brand values.
+
Initiative
Visual Identity Redesign:
Logo Concept:
Designed a new logo integrating sunlight, solar power cells, and the letter 'S', making it symbolic of Sinelab’s mission.Creative Process:
Developed multiple sketches and refined them through client feedback sessions, maintaining a modern and minimalistic approach.
"Client : I wish to have a modern touch in the website and for that build me a quick visual identity."
I started sketching.
" The challenge here was to choose from all these styles which existed among the hiphop - graffiti culture was intial step we took and drove into fun explorations."
" The challenge here was to choose from all these styles which existed among the hiphop - graffiti culture was intial step we took and drove into fun explorations."
Website Development:
Design and Aesthetic:
Built a website reflecting the new brand identity with consistent typography, colors, and a user-centric layout.Focus on Lead Generation:
Integrated lead capture forms and strategically placed CTAs to improve engagement, with attention to responsiveness and fast load times.Content Strategy:
Created engaging copy that aligned with Sinelab’s expertise and brand values.
Initiative
Client :
The objective of website for the business is generate leads and you do the design and copywriting"
I started with this format.
" The challenge here was to choose from all these styles which existed among the hiphop - graffiti culture was intial step we took and drove into fun explorations."
+
Boost in Digital Credibility:
The revamped brand identity and website established Sinelab’s presence as a reputable player in their industry.
Growth in Lead Generation:
Achieved a 20% increase in inquiries and leads due to the enhanced digital experience and effective online presence.Enhanced Marketing Impact:
The new branding also improved the effectiveness of social media campaigns and offline marketing materials, such as brochures and business cards.Positive Client Feedback:
The rebranding resonated with the client’s architectural philosophy, receiving positive reception from both the client and the market.
Image Placeholder:
Client Feedback and Success Metrics: Show screenshots of client emails, analytics displaying lead increases, and social media posts highlighting the new branding in action.
Change
Need
Challenge:
Sinelab, a company specializing in solar and electric products, needed to rebrand to elevate their market presence. Their existing identity lacked recognition and failed to connect with their target audience digitally.
Need for Rebranding:
Sinelab required a new visual identity to build recognition and credibility and a lead-generating website to represent their evolving brand values.
+
Brand & Digital Strategy
Role: Branding, Website Design, Content Strategy (2023)
Impact: Defined the brand identity, built a cohesive online presence, and enhanced engagement.
🎨 Branding & Identity
✅ Established a Distinct Brand Language
→ Created a refined visual identity and messaging.
✅ Designed a Cohesive Digital Experience
→ Developed a sleek, user-friendly website.
📣 Content & Web Strategy
✅ Built a Conversion-Focused Website
→ Designed with clarity, storytelling, and lead generation in mind.
✅ Optimized for Engagement
→ Structured content to improve navigation and retention.
Visit Live website
📈 Business & Growth Impact
✅ Strengthened Brand Perception
→ Elevated Sinelab’s positioning in its industry.
✅ Enhanced Digital Visibility
→ Increased user interactions and streamlined the brand experience.
+
Need
Challenge:
Sinelab, a company specializing in solar and electric products, needed to rebrand to elevate their market presence. Their existing identity lacked recognition and failed to connect with their target audience digitally.
Need for Rebranding:
Sinelab required a new visual identity to build recognition and credibility and a lead-generating website to represent their evolving brand values.
My role
Role: Branding, Website Design, Content Strategy (2023)
Impact: Defined the brand identity, built a cohesive online presence, and enhanced engagement.
+
🎨 Branding & Identity
✅ Established a Distinct Brand Language
→ Created a refined visual identity and messaging.
✅ Designed a Cohesive Digital Experience
→ Developed a sleek, user-friendly website.
+
📣 Content & Web Strategy
✅ Built a Conversion-Focused Website
→ Designed with clarity, storytelling, and lead generation in mind.
✅ Optimized for Engagement
→ Structured content to improve navigation and retention.
+
Visit Live website
📈 Business & Growth Impact
✅ Strengthened Brand Perception
→ Elevated Sinelab’s positioning in its industry.
✅ Enhanced Digital Visibility
→ Increased user interactions and streamlined the brand experience.
+
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Make a choice.
See all works now
Lets talk already