Product & UI/UX
at timelyAI
Product & UI/UX
2022
Role
Product
Growth
Team
Azil Zaneen
Aashish
Kushagre
Aishani
Shambav
Tools
Figma
Notion
Timeline
3 months
Problem
Small businesses struggled to build websites, collect reviews, and automate marketing.
Service providers lacked a high-converting website to attract customers.
Review collection was manual & inefficient, leading to poor search rankings.
The booking flow wasn’t optimized, making scheduling cumbersome.
My Role → Product Design & Growth
My Role
→ Product Design & Growth
🔹 Led the website development team to accelerate website go-live time from 4 days to 1.5 days.
🔹 Revamped the review management and calendar booking modules to improve adoption.
🔹 Designed a growth-focused product that contributed ~15% to new lead generation.
What I Designed & Built
Growth & Activation Initiatives
AI-Powered Website System → Faster Onboarding & Online Presence
AI-Powered Website System
→ Faster Onboarding & Online Presence
+
✅ Designed a system of reusable website components, ensuring fast, scalable deployments.
✅ Integrated Google Business Profile (GBP) reviews & photos for trust-building.
📈 Impact:
Cut down website launch time by 20% → faster onboarding success
+
Responsive Product UI design
+
✅ Collaborated with product owners to identify friction points and streamline the booking & scheduling management flow.
✅ Redesigned the user journey, ensuring a seamless scheduling experience with reduced drop-offs and improved efficiency.
📈 Impact:
Enhanced booking success rates by 10%, reducing friction in the scheduling process.
Responsive Product UI design
+
Booking Experience → Simplified Scheduling for SMB Clients
+
✅ Researched Indian SMB booking workflows & competitor flows.
✅ Designed a streamlined UI for booking, making it more intuitive & conversion-focused.
📈 Impact: Faster booking process → [Insert measurable results].
👉 Prototype Demo
✅ Researched Indian SMB booking workflows & competitor flows.
✅ Designed a streamlined UI for booking, making it more intuitive & conversion-focused.
📈 Impact: 20% higher conversion on user bookings for the client
Direct Booking Experience
→ Simplified Scheduling for SMB Clients
+
Growth & Activation Initiatives
1️⃣ Lead Magnet – Google Ranking Checker
✅ Developed a tool where SMBs could check their Google ranking & get personalized improvement insights.
✅ Used this as a growth hook to acquire more SMBs.
✅ Developed a tool where SMBs could check their Google ranking & get personalized improvement insights.
✅ Used this as a growth hook to acquire more SMBs.
Lead Magnet – Google Ranking Checker
+
Key Takeaways
💡 Small optimizations → Big impact. Tiny workflow changes improved UX & efficiency.
💡 Speed matters. Fast execution helped ship critical features in just 3 months.
💡 Automation drives adoption. Removing manual steps encouraged SMBs to use the product more.
💡 Small optimizations → Big impact. Tiny workflow changes improved UX & efficiency.
💡 Speed matters. Fast execution helped ship critical features in just 3 months.
💡 Automation drives adoption. Removing manual steps encouraged SMBs to use the product more.
What I Designed & Built
Role
Product
Growth
Team
Azil Zaneen
Aashish
Kushagre
Aishani
Shambav
Tools
Figma
Notion
Timeline
3 months
Need
TimelyAI required a creative designer who could bring together graphic design and product design skills to ensure the visual and user experience aspects aligned with the company's mission—helping small and medium-sized businesses, especially in the beauty industry, streamline their Google Business Profiles, optimize local SEO, and improve search rankings.
AI-Powered Website System → Faster Onboarding & Online Presence
+
✅ Designed a system of reusable website components, ensuring fast, scalable deployments.
✅ Integrated Google Business Profile (GBP) reviews & photos for trust-building.
📈 Impact: Cut down website launch time → [Insert measurable outcome].
👉 Prototype Demo
Role
Product
Growth
Team
Azil Zaneen
Aashish
Kushagre
Aishani
Shambav
Tools
Figma
Notion
Timeline
3 months
Problem → Why This Was Needed
Small businesses struggled to build websites, collect reviews, and automate marketing.
Service providers lacked a high-converting website to attract customers.
Review collection was manual & inefficient, leading to poor search rankings.
The booking flow wasn’t optimized, making scheduling cumbersome.
+
My Role → Product Design & Growth
🔹 Led the website development team to accelerate website go-live time from 4 days to 1.5 days.
🔹 Revamped the review management and calendar booking modules to improve adoption.
🔹 Designed a growth-focused product that contributed ~15% to new lead generation.
+
What I Designed & Built
AI-Powered Website System → Faster Onboarding & Online Presence
✅ Designed a system of reusable website components, ensuring fast, scalable deployments.
✅ Integrated Google Business Profile (GBP) reviews & photos for trust-building.
📈 Impact: Cut down website launch time by 20% → faster onboarding success
+
Review Automation → Increased Review Collection & Improved SEO
✅ Collaborated with product owners to identify friction points and streamline the booking & scheduling management flow.
✅ Redesigned the user journey, ensuring a seamless scheduling experience with reduced drop-offs and improved efficiency.
📈 Impact:
Enhanced booking success rates by X%, reducing friction in the scheduling process.
+
Responsive Product UI design
✅ Researched Indian SMB booking workflows & competitor flows.
✅ Designed a streamlined UI for booking, making it more intuitive & conversion-focused.
📈 Impact: Faster booking process → [Insert measurable results].
Booking Experience → Simplified Scheduling for SMB Clients
+
Growth & Activation Initiatives
1️⃣ Lead Magnet – Google Ranking Checker
✅ Developed a tool where SMBs could check their Google ranking & get personalized improvement insights.
✅ Used this as a growth hook to acquire more SMBs.
Key Takeaways
💡 Small optimizations → Big impact. Tiny workflow changes improved UX & efficiency.
💡 Speed matters. Fast execution helped ship critical features in just 3 months.
💡 Automation drives adoption. Removing manual steps encouraged SMBs to use the product more.