Product & UI/UX
at timelyAI

Product & UI/UX

2022

Name

Role

Product
Growth

Team

Azil Zaneen

Aashish
Kushagre

Aishani

Shambav

Tools

Figma

Notion

Timeline

3 months

Problem

Small businesses struggled to build websites, collect reviews, and automate marketing.


  • Service providers lacked a high-converting website to attract customers.

  • Review collection was manual & inefficient, leading to poor search rankings.

  • The booking flow wasn’t optimized, making scheduling cumbersome.

My Role → Product Design & Growth

My Role
→ Product Design & Growth

🔹 Led the website development team to accelerate website go-live time from 4 days to 1.5 days.


🔹 Revamped the review management and calendar booking modules to improve adoption.

🔹 Designed a growth-focused product that contributed ~15% to new lead generation.

What I Designed & Built

Growth & Activation Initiatives

AI-Powered Website System → Faster Onboarding & Online Presence

AI-Powered Website System
→ Faster Onboarding & Online Presence

+

Designed a system of reusable website components, ensuring fast, scalable deployments.


✅ Integrated Google Business Profile (GBP) reviews & photos for trust-building.


📈 Impact:

Cut down website launch time by 20% → faster onboarding success

+

Name

Responsive Product UI design

+

Collaborated with product owners to identify friction points and streamline the booking & scheduling management flow.


Redesigned the user journey, ensuring a seamless scheduling experience with reduced drop-offs and improved efficiency.


📈 Impact:

Enhanced booking success rates by 10%, reducing friction in the scheduling process.

Responsive Product UI design

+

Name
Name

Booking Experience → Simplified Scheduling for SMB Clients

+

✅ Researched Indian SMB booking workflows & competitor flows.

✅ Designed a streamlined UI for booking, making it more intuitive & conversion-focused.

📈 Impact: Faster booking process → [Insert measurable results].

👉 Prototype Demo

✅ Researched Indian SMB booking workflows & competitor flows.


✅ Designed a streamlined UI for booking, making it more intuitive & conversion-focused.

📈 Impact: Faster booking process → [Insert measurable results].

Direct Booking Experience
→ Simplified Scheduling for SMB Clients

+

Growth & Activation Initiatives

1️⃣ Lead Magnet – Google Ranking Checker


✅ Developed a tool where SMBs could check their Google ranking & get personalized improvement insights.

✅ Used this as a growth hook to acquire more SMBs.

✅ Developed a tool where SMBs could check their Google ranking & get personalized improvement insights.


✅ Used this as a growth hook to acquire more SMBs.

📈 Impact: Increased inbound leads → [Insert impact metric].


Lead Magnet – Google Ranking Checker

+

Key Takeaways


💡 Small optimizations → Big impact. Tiny workflow changes improved UX & efficiency.

💡 Speed matters. Fast execution helped ship critical features in just 3 months.

💡 Automation drives adoption. Removing manual steps encouraged SMBs to use the product more.

💡 Small optimizations → Big impact. Tiny workflow changes improved UX & efficiency.
💡 Speed matters. Fast execution helped ship critical features in just 3 months.
💡 Automation drives adoption. Removing manual steps encouraged SMBs to use the product more.

What I Designed & Built

Role

Product
Growth

Team

Azil Zaneen

Aashish
Kushagre

Aishani

Shambav

Tools

Figma

Notion

Timeline

3 months

Need

TimelyAI required a creative designer who could bring together graphic design and product design skills to ensure the visual and user experience aspects aligned with the company's mission—helping small and medium-sized businesses, especially in the beauty industry, streamline their Google Business Profiles, optimize local SEO, and improve search rankings.

AI-Powered Website System → Faster Onboarding & Online Presence

+

Designed a system of reusable website components, ensuring fast, scalable deployments.


✅ Integrated Google Business Profile (GBP) reviews & photos for trust-building.


📈 Impact: Cut down website launch time → [Insert measurable outcome].

👉 Prototype Demo

Name

Role

Product
Growth

Team

Azil Zaneen

Aashish
Kushagre

Aishani

Shambav

Tools

Figma

Notion

Timeline

3 months

Problem → Why This Was Needed

Small businesses struggled to build websites, collect reviews, and automate marketing.

  • Service providers lacked a high-converting website to attract customers.

  • Review collection was manual & inefficient, leading to poor search rankings.

  • The booking flow wasn’t optimized, making scheduling cumbersome.

+

My Role → Product Design & Growth

🔹 Led the website development team to accelerate website go-live time from 4 days to 1.5 days.
🔹 Revamped the review management and calendar booking modules to improve adoption.

🔹 Designed a growth-focused product that contributed ~15% to new lead generation.

+

What I Designed & Built

AI-Powered Website System → Faster Onboarding & Online Presence

Designed a system of reusable website components, ensuring fast, scalable deployments.


✅ Integrated Google Business Profile (GBP) reviews & photos for trust-building.

📈 Impact: Cut down website launch time by 20% → faster onboarding success

Name

+

Review Automation → Increased Review Collection & Improved SEO


Collaborated with product owners to identify friction points and streamline the booking & scheduling management flow.


Redesigned the user journey, ensuring a seamless scheduling experience with reduced drop-offs and improved efficiency.


📈 Impact:

Enhanced booking success rates by X%, reducing friction in the scheduling process.

Name

+

Responsive Product UI design

✅ Researched Indian SMB booking workflows & competitor flows.

✅ Designed a streamlined UI for booking, making it more intuitive & conversion-focused.

📈 Impact: Faster booking process → [Insert measurable results].

Booking Experience → Simplified Scheduling for SMB Clients

+

Growth & Activation Initiatives

1️⃣ Lead Magnet – Google Ranking Checker


✅ Developed a tool where SMBs could check their Google ranking & get personalized improvement insights.

✅ Used this as a growth hook to acquire more SMBs.

Key Takeaways


💡 Small optimizations → Big impact. Tiny workflow changes improved UX & efficiency.


💡 Speed matters. Fast execution helped ship critical features in just 3 months.

💡 Automation drives adoption. Removing manual steps encouraged SMBs to use the product more.

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