Wizcouncil
Product Owner & Lead Designer for WizCouncil
Brand identity, Website
Product Design, Brand & Platform
2022
2025
Role
Product
Growth
Team
Azil Zaneen
Xypnox
Abdul ahadh
Vivek
mihir
Tools
Figma
Notion
Slack
Google docs
Timeline
1 Year 1 month
Brief
+
Built WizCouncil from zero for a non-technical founder — two products end-to-end: a public learner platform (self-serve for individuals, CEO-supervised for corporate clients) and an internal admin CMS that gives the CEO full control over courses, content, and analytics. Plus brand and marketing site. Pivoted the name mid-build from "Sage of Growth" to "WizCouncil" after a legal conflict, hired and supervised a two-engineer team, and shipped on schedule.
Introduction
Built WizCouncil from zero for a non-technical founder — two products end-to-end: a public learner platform (self-serve for individuals, CEO-supervised for corporate clients) and an internal admin CMS that gives the CEO full control over courses, content, and analytics. Plus brand and marketing site. Pivoted the name mid-build from "Sage of Growth" to "WizCouncil" after a legal conflict, hired and supervised a two-engineer team, and shipped on schedule.
+
Brief
+
Problem
The client came in with a domain, a name (Sage of Growth), and a vision — to teach professionals how to use AI at work, on the back of a structured platform like GrowthSchool's Outskill. No product yet, no admin tooling, no brand system. They needed someone who could take that ambition from zero to a live, scalable platform — and own every surface in between.
Three problems compounded:
01 — Professionals across 15+ industries (healthcare, finance, legal, marketing) know they need AI skills but don't know where to start. Existing options are either too technical or too superficial — the product had to land in the middle.
02 — Corporate teams need training that integrates AI into existing workflows, not abstract concepts. One platform had to serve both individual learners and enterprise buyers without diluting either.
03 — The product had to be operator-led from day one — non-technical founders shouldn't need engineers to ship a course, run a cohort, or update the prompt library.
Owned product strategy from zero to live. Took the founder's vision and turned it into a real architecture: two products that work together — a public learner platform with two go-to-market paths (self-serve for individuals, CEO-supervised programmes for corporate clients), and an internal admin CMS that gives the CEO full operational control without engineering support.
+
What i did type hreading
Designed both products and supervised delivery. Public learner experience (marketing site → login → course player → checkout) and the internal admin CMS for the CEO (course authoring, video pipeline, analytics, user control). Hired one frontend and one backend engineer; ran the build, QA, and launch on schedule.
Handled a mid-build name pivot without slipping the timeline. A legal conflict on "Sage of Growth" forced a rebrand mid-project. Designed and rolled out the new "WizCouncil" identity — name, logo, green-and-dark visual system, type, voice, asset library — and migrated every surface (product, admin, site) without pausing development. Brand work was delivered as a bonus on top of the original ₹4L scope.
Challenge Convince skeptical professionals that structured AI training is worth paying for — when free YouTube content exists.
Approach
Hero establishes authority in one line: "Britain's Leading AI Institution for the Modern Workforce." No hedging.
Problem section ("Is This You?") mirrors the visitor's exact pain — disconnected, undervalued, wasting time, falling behind. Then positions WizCouncil as the answer.
8+ real testimonials with names, titles, and specific outcomes — a sales director converted from skeptic, an analyst praising the prompt library, a manager citing 30% productivity gains.
Scroll-reveal animations (Sal library) keep the page dynamic without overwhelming. SEO-ready structure, mobile-first, fully responsive.
Two clear conversion paths from one site — individuals click through to self-serve sign-up, corporate clients land on a contact route that goes straight to the CEO.
Impact Site converts across both audiences — individuals enrolling self-serve, corporate clients booking calls with the CEO. [Insert specific traffic / signup metric if you have one — even a range works.]
+
A site that converts skeptics in one scroll.
CS teams responded to customer tickets 10x faster.
The Learner Product.
One platform, two audience paths
Challenge Individuals and corporate clients have fundamentally different buying journeys — but a non-technical founder couldn't run two separate products. The platform had to serve both audiences cleanly, without forcing the CEO to manage two systems.
Approach
One learner product: marketing site → login → course player → checkout. Same content engine, same learner area for everyone.
Self-serve path for individuals — discover, sign up, pay, learn. Fully automated. They get structured programmes, live sessions, masterclasses, and a prompt library they can use immediately at work.
CEO-led path for corporate clients — enquiries route directly to the CEO, who designs and runs custom training programmes (tailored curriculum, Human-AI Integration Framework, live workshops) using the admin product. Corporate clients get a premium, supervised experience without sitting on a different platform.
Compressed the learner journey to three steps — Begin (assessment) → Learn (tools + sessions) → Results (workplace application).
Impact Members report 30% productivity increases and saving 10+ hours per week. One platform, one brand, one operating team — capturing both B2C self-serve revenue and the CEO's higher-margin B2B training contracts without splitting focus.
+
One platform. Self-serve for individuals. CEO-led for corporate.
Marketing Site. Converting professionals into members
A CEO-controlled operating system for the entire platform.
Challenge WizCouncil isn't a one-off course site — it's an operating platform run by a non-technical CEO. He needed full control over the public product without filing engineering tickets: upload videos, build courses, configure pricing, run quizzes, see analytics, manage users on both the self-serve and corporate sides.
Approach Designed a dedicated admin product — the CEO's cockpit — covering the full course-ops surface:
Video upload + auto-transcript pipeline with synced captions
Course / lesson / quiz authoring with reusable templates
Prompt library control — add, edit, version, publish
User & cohort management — enrolment, progress, performance, segmented by individual vs corporate
Payment configuration — Stripe + Polar with referrals, affiliates, discount codes
Quiz engine — Google Forms → Google Sheets pipeline for fast iteration
Analytics dashboard — engagement, completion, conversion
Architected the data model and edge cases so the CEO can scale courses, run new corporate programmes, and adjust pricing without designer or engineer intervention.
Impact The CEO ships new courses, runs corporate cohorts, and pulls analytics on his own. WizCouncil now runs as a product, not a project. I maintain the admin post-launch using Claude Code — small fixes and feature extensions go from request to deployed in hours, not days.
+
📈 Impact:
Increase in engagement
Admin CMS. The second product — built for the CEO
What i built
Key Takeaways & Learnings
01 💡 Position with authority from day one. "Britain's Leading AI Institution" is a bold claim — but the design, testimonials, and structure make it feel earned. Confidence in positioning is itself a trust signal.
02 💡 Design the product around the objection. The biggest barrier isn't price — it's the fear that AI will replace them. Every touchpoint reinforces empowerment, not replacement. Address the emotion before the feature.
03 💡 Two products, one brand, one operating CEO. The public platform and the internal admin look and feel like the same company because they are. One brand system holds them together — and the admin is what gives a non-technical founder real operational control over a SaaS-shaped business.
04 💡 Mid-build pivots don't have to slip the ship date. A legal conflict killed the original brand mid-build. Treating the rebrand as a parallel workstream — not a project pause — kept the timeline intact. Owning every surface (product, brand, site, admin) made that possible.
Summary
Brand identity (logo lockups, type system, palette, voice samples)
Marketing website — hero, problem section, testimonials, pricing, two CTA paths
Public learner product — dashboard, course player, prompt library, checkout
Admin CMS (CEO product) — course authoring, video upload, quiz engine, analytics, user/cohort management
Payments configuration UI (Stripe + Polar)
MY ROLE BLOCK
Problem
+
The client came in with a domain, a name (Sage of Growth), and a vision — to teach professionals how to use AI at work, on the back of a structured platform like GrowthSchool's Outskill. No product yet, no admin tooling, no brand system. They needed someone who could take that ambition from zero to a live, scalable platform — and own every surface in between.
Three problems compounded:
01 — Professionals across 15+ industries (healthcare, finance, legal, marketing) know they need AI skills but don't know where to start. Existing options are either too technical or too superficial — the product had to land in the middle.
02 — Corporate teams need training that integrates AI into existing workflows, not abstract concepts. One platform had to serve both individual learners and enterprise buyers without diluting either.
03 — The product had to be operator-led from day one — non-technical founders shouldn't need engineers to ship a course, run a cohort, or update the prompt library.
MY ROLE BLOCK
Owned product strategy from zero to live. Took the founder's vision and turned it into a real architecture: two products that work together — a public learner platform with two go-to-market paths (self-serve for individuals, CEO-supervised programmes for corporate clients), and an internal admin CMS that gives the CEO full operational control without engineering support.
+
What i did type hreading
Designed both products and supervised delivery. Public learner experience (marketing site → login → course player → checkout) and the internal admin CMS for the CEO (course authoring, video pipeline, analytics, user control). Hired one frontend and one backend engineer; ran the build, QA, and launch on schedule.
Handled a mid-build name pivot without slipping the timeline. A legal conflict on "Sage of Growth" forced a rebrand mid-project. Designed and rolled out the new "WizCouncil" identity — name, logo, green-and-dark visual system, type, voice, asset library — and migrated every surface (product, admin, site) without pausing development. Brand work was delivered as a bonus on top of the original ₹4L scope.
The Learner Product.
One platform, two audience paths
Challenge Individuals and corporate clients have fundamentally different buying journeys — but a non-technical founder couldn't run two separate products. The platform had to serve both audiences cleanly, without forcing the CEO to manage two systems.
Approach
One learner product: marketing site → login → course player → checkout. Same content engine, same learner area for everyone.
Self-serve path for individuals — discover, sign up, pay, learn. Fully automated. They get structured programmes, live sessions, masterclasses, and a prompt library they can use immediately at work.
CEO-led path for corporate clients — enquiries route directly to the CEO, who designs and runs custom training programmes (tailored curriculum, Human-AI Integration Framework, live workshops) using the admin product. Corporate clients get a premium, supervised experience without sitting on a different platform.
Compressed the learner journey to three steps — Begin (assessment) → Learn (tools + sessions) → Results (workplace application).
Impact Members report 30% productivity increases and saving 10+ hours per week. One platform, one brand, one operating team — capturing both B2C self-serve revenue and the CEO's higher-margin B2B training contracts without splitting focus.
+
One platform. Self-serve for individuals. CEO-led for corporate.
Marketing Site. Converting professionals into members
Challenge Convince skeptical professionals that structured AI training is worth paying for — when free YouTube content exists.
Approach
Hero establishes authority in one line: "Britain's Leading AI Institution for the Modern Workforce." No hedging.
Problem section ("Is This You?") mirrors the visitor's exact pain — disconnected, undervalued, wasting time, falling behind. Then positions WizCouncil as the answer.
8+ real testimonials with names, titles, and specific outcomes — a sales director converted from skeptic, an analyst praising the prompt library, a manager citing 30% productivity gains.
Scroll-reveal animations (Sal library) keep the page dynamic without overwhelming. SEO-ready structure, mobile-first, fully responsive.
Two clear conversion paths from one site — individuals click through to self-serve sign-up, corporate clients land on a contact route that goes straight to the CEO.
Impact Site converts across both audiences — individuals enrolling self-serve, corporate clients booking calls with the CEO. [Insert specific traffic / signup metric if you have one — even a range works.]
+
A site that converts skeptics in one scroll.
CS teams responded to customer tickets 10x faster.
Role
Product Designer
Branding
Social Design
Team
Azil Zaneen
Xypnox
Tools
Figma
KUgma
Timeline
3 months
Brief
As a designer at Workduck, my journey encompassed various aspects of design, ranging from prototypes to pitch decks, and culminating in product design.
Workduck's mission: Revolutionizing the way product and project managers collaborate, differentiating the roles and solving critical challenges.
More context
As a designer at Workduck, my journey encompassed various aspects of design, ranging from prototypes to pitch decks, and culminating in product design.
Workduck's mission: Revolutionizing the way product and project managers collaborate, differentiating the roles and solving critical challenges.
+
Role
Product
Growth
Team
Azil Zaneen
Xypnox
Abdul ahadh
Vivek
mihir
Tools
Figma
Notion
Slack
Google docs
Timeline
1 Year 1 month
B2B product teams struggle with customer context spread across Jira, Confluence, Slack, Zoom, and Intercom. Workduck aimed to centralize feedback, tasks, and decisions into one platform.
My Role → Product Design & Growth
🔹 Owned UX strategy & feature design across multiple product areas.
🔹 Led user research (150+ churned user interviews) to uncover pain points.
🔹 Designed & shipped features that increased Activation by 32%.
+
Problem
Task Capture & Reminders → Increased Activation by 32%
Problem:
Users struggled to track and act on customer feedback scattered across tools.
Solution:
Designed a system to capture tasks directly from Slack, Notion, Intercom, with automated reminders.
📈 Impact:
Higher task completion rates, leading to a 32% increase in Activation.
Higher task completion rates, leading to a 32% increase in Activation.
+
Text Expander → Reduced Response Time for CS Teams
Problem:
Customer Success teams manually typed repetitive responses.
✅ Solution:
Designed a Text Expander tool to save templates & insert them anywhere with a command.
📈 Impact:
CS teams responded to customer tickets 10x faster.
Higher task completion rates, leading to a 32% increase in Activation.
+
Release Notes System → Improved Feature Adoption
Problem:
Users weren’t engaging with new feature updates.
✅ Solution:
Designed an in-app Release Notes system, automatically generating updates.
📈 Impact:
Increase in engagement
+
Growth & Activation Initiatives
Conceptualized a viral product growth hack that drove 5k+ leads/month.
📈 Result:
Ranked #2 on Product Hunt, boosted brand reach & credibility.
PM vs PM Challenge → #2 on Product Hunt → 5k+ Monthly Leads
Ranked #2
on Product Hunt
✅ Created a content strategy & viral video creatives.
📈 Impact: Scaled Workduck’s LinkedIn audience from
0 → 2.5k+, driving 10k
+ website visits.
LinkedIn Growth →
0 → 2.5k+ Followers & 10k Monthly
Website Visits
What I Designed & Built
Key Takeaways & Learnings
💡 Feature adoption is a UX problem. Even great features fail without the right UX & activation flows.
💡 Growth & Product must work together. A well-designed onboarding & content strategy fuels adoption.
💡 Small workflow changes = Big impact. Tiny optimizations in CX saved hours of manual work.
Make a choice.
See all works now
Lets talk already
Lets talk already
Make a choice.
See all works now
Lets talk already