Product Owner & Lead Designer for WizCouncil
Brand identity, Website
Product Design, Brand & Platform
2022
2025
Role
Product ·
Brand ·
Platform
Team
Azil Zaneen
Xypnox
Abdul ahadh
Vivek
mihir
Solo lead,
2 hired engineers
1 frontend,
1 backend
Tools
Figma
Notion
Slack
Google docs
Figma,
Notion,
Slack,
Claude Code
(maintenance)
Timeline
1 Year 1 month
Oct 2025 – Present
(now maintenance)
Brief
Problem
+
01
Professionals across 15+ industries know they need AI skills but don't know where to start. Existing options are too technical or too superficial — the product had to land in the middle.
+
02
Corporate teams need training that integrates AI into existing workflows. One platform had to serve individual learners and enterprise buyers without diluting either.
+
03
The product had to be operator-led from day one — non-technical founders shouldn't need engineers to ship a course or update the prompt library.
Marketing site that converts skeptics in one scroll Convince professionals that structured AI training is worth paying for when free YouTube content exists. Hero positions authority in one line: "Britain's Leading AI Institution for the Modern Workforce." No hedging.
Problem section ("Is This You?") mirrors the visitor's exact pain. 8+ real testimonials with names, titles, and specific outcomes. Two clear conversion paths from one site — individuals click through to self-serve, corporate clients land on a contact route to the CEO.
+
A site that converts skeptics in one scroll.
Owned product strategy from zero to live.
Designed both products and supervised delivery.
Hired and ran a 2-engineer team.
The Learner Product.
Individuals and corporate clients have different buying journeys, but a non-technical founder couldn't run two separate products. Solution: one learner product, two paths in. Self-serve for individuals, CEO-led for corporate. Same content engine, same learner area. Compressed the journey to three steps — Begin (assessment) → Learn (tools + sessions) → Results (workplace application).
+
One platform. Self-serve for individuals. CEO-led for corporate.
Marketing Site
A CEO-controlled operating system for the entire platform.
The hardest piece. Built so a non-technical founder can run the entire platform without filing engineering tickets: video upload + auto- transcript pipeline, course/lesson/quiz authoring with reusable templates, prompt library control, user & cohort management, payments config, analytics dashboard. Now in maintenance — fixes and feature extensions ship in hours via Claude Code.
+
Admin CMS. The second product — built for the CEO
Summary
+
Brand identity (logo lockups, type system, palette)
+
Marketing website — hero, problem section, testimonials, pricing, two CTA paths
+
Public learner product — dashboard, course player, prompt library, checkout
+
Admin CMS (CEO product) — course authoring, video upload, quiz engine, analytics.
+
Payments configuration UI (Stripe + Polar)
What i built
My Role
Key Takeaways & Learnings
01
Position with authority from day one. "Britain's Leading AI Institution" is a bold claim — but the design, testimonials, and structure make it feel earned. Confidence in positioning is itself a trust signal.
02
Design the product around the objection. The biggest barrier isn't price — it's the fear that AI will replace them. Every touchpoint reinforces empowerment, not replacement. Address the emotion before the feature.
03
Two products, one brand, one operating CEO. The public platform and the internal admin look and feel like the same company because they are. One brand system holds them together — and the admin is what gives a non-technical founder real operational control over a SaaS-shaped business.
04
Mid-build pivots don't have to slip the ship date. A legal conflict killed the original brand mid-build. Treating the rebrand as a parallel workstream — not a project pause — kept the timeline intact. Owning every surface (product, brand, site, admin) made that possible.
A non-technical founder. A domain. A name (Sage of Growth). A vision — teach professionals to use AI at work, on a structured platform like GrowthSchool's Outskill. No product yet. No admin tooling. No brand system. Take it from zero to a live, scalable platform — and own every surface in between.
Introduction
A non-technical founder. A domain. A name (Sage of Growth). A vision — teach professionals to use AI at work, on a structured platform like GrowthSchool's Outskill. No product yet. No admin tooling. No brand system. Take it from zero to a live, scalable platform — and own every surface in between.
Brief
Problem
+
01
Professionals across 15+ industries know they need AI skills but don't know where to start. Existing options are too technical or too superficial — the product had to land in the middle.
+
02
Corporate teams need training that integrates AI into existing workflows. One platform had to serve individual learners and enterprise buyers without diluting either.
+
03
The product had to be operator-led from day one — non-technical founders shouldn't need engineers to ship a course or update the prompt library.
Marketing site that converts skeptics in one scroll Convince professionals that structured AI training is worth paying for when free YouTube content exists. Hero positions authority in one line: "Britain's Leading AI Institution for the Modern Workforce." No hedging.
Problem section ("Is This You?") mirrors the visitor's exact pain. 8+ real testimonials with names, titles, and specific outcomes. Two clear conversion paths from one site — individuals click through to self-serve, corporate clients land on a contact route to the CEO.
+
A site that converts skeptics in one scroll.
Owned product strategy from zero to live.
Designed both products and supervised delivery.
Hired and ran a 2-engineer team.
The Learner Product.
Individuals and corporate clients have different buying journeys, but a non-technical founder couldn't run two separate products. Solution: one learner product, two paths in. Self-serve for individuals, CEO-led for corporate. Same content engine, same learner area. Compressed the journey to three steps — Begin (assessment) → Learn (tools + sessions) → Results (workplace application).
+
One platform. Self-serve for individuals. CEO-led for corporate.
Marketing Site
A CEO-controlled operating system for the entire platform.
The hardest piece. Built so a non-technical founder can run the entire platform without filing engineering tickets: video upload + auto- transcript pipeline, course/lesson/quiz authoring with reusable templates, prompt library control, user & cohort management, payments config, analytics dashboard. Now in maintenance — fixes and feature extensions ship in hours via Claude Code.
+
Admin CMS. The second product — built for the CEO
Summary
+
Brand identity (logo lockups, type system, palette)
+
Marketing website — hero, problem section, testimonials, pricing, two CTA paths
+
Public learner product — dashboard, course player, prompt library, checkout
+
Admin CMS (CEO product) — course authoring, video upload, quiz engine, analytics.
+
Payments configuration UI (Stripe + Polar)
What i built
My Role
Key Takeaways & Learnings
01
Position with authority from day one. "Britain's Leading AI Institution" is a bold claim — but the design, testimonials, and structure make it feel earned. Confidence in positioning is itself a trust signal.
02
Design the product around the objection. The biggest barrier isn't price — it's the fear that AI will replace them. Every touchpoint reinforces empowerment, not replacement. Address the emotion before the feature.
03
Two products, one brand, one operating CEO. The public platform and the internal admin look and feel like the same company because they are. One brand system holds them together — and the admin is what gives a non-technical founder real operational control over a SaaS-shaped business.
04
Mid-build pivots don't have to slip the ship date. A legal conflict killed the original brand mid-build. Treating the rebrand as a parallel workstream — not a project pause — kept the timeline intact. Owning every surface (product, brand, site, admin) made that possible.
A non-technical founder. A domain. A name (Sage of Growth). A vision — teach professionals to use AI at work, on a structured platform like GrowthSchool's Outskill. No product yet. No admin tooling. No brand system. Take it from zero to a live, scalable platform — and own every surface in between.
Role
Product Designer
Branding
Social Design
Team
Azil Zaneen
Xypnox
Tools
Figma
KUgma
Timeline
3 months
Brief
A non-technical founder. A domain. A name (Sage of Growth). A vision — teach professionals to use AI at work, on a structured platform like GrowthSchool's Outskill. No product yet. No admin tooling. No brand system. Take it from zero to a live, scalable platform — and own every surface in between.
More context
As a designer at Workduck, my journey encompassed various aspects of design, ranging from prototypes to pitch decks, and culminating in product design.
Workduck's mission: Revolutionizing the way product and project managers collaborate, differentiating the roles and solving critical challenges.
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