Product & Growth
at Workdcuk
for B2B SaaS product teams
Brand identity, Website
Product & Growth
2022
2021
Role
Product
Growth
Team
Azil Zaneen
Xypnox
Abdul ahadh
Vivek
mihir
Tools
Figma
Notion
Slack
Google docs
Timeline
1 Year 1 month
B2B product teams struggle with customer context spread across Jira, Confluence, Slack, Zoom, and Intercom. Workduck aimed to centralize feedback, tasks, and decisions into one platform.
My Role → Product Design & Growth
🔹 Owned UX strategy & feature design across multiple product areas.
🔹 Led user research (150+ churned user interviews) to uncover pain points.
🔹 Designed & shipped features that increased Activation by 32%.
+
Problem
Problem:
Users struggled to track and act on customer feedback scattered across tools.
Solution:
Designed a system to capture tasks directly from Slack, Notion, Intercom, with automated reminders.
📈 Impact:
Higher task completion rates, leading to a 32% increase in Activation.
+
Task Capture & Reminders
→ Increased Activation by 32%
Higher task completion rates, leading to a 32% increase in Activation.
Problem:
Customer Success teams manually typed repetitive responses.
✅ Solution:
Designed a Text Expander tool to save templates & insert them anywhere with a command.
📈 Impact:
CS teams responded to customer tickets 10x faster.
+
Text Expander
→ Reduced Response Time for CS Teams
CS teams responded to customer tickets 10x faster.
Release Notes System →
Improved Feature Adoption
Problem:
Users weren’t engaging with new feature updates.
✅ Solution:
Designed an in-app Release Notes system, automatically generating updates.
+
📈 Impact:
Increase in engagement
Conceptualized a viral product growth hack that drove 5k+ leads/month.
📈 Result:
Ranked #2 on Product Hunt, boosted brand reach & credibility.
+
PM vs PM Challenge →
#2 on Product Hunt
Ranked #2 on Product Hunt
✅ Created a content strategy & viral video creatives.
📈 Impact: Scaled Workduck’s LinkedIn audience from 0 → 2.5k+, driving 10k+ website visits.
LinkedIn Growth → 0 → 2.5k+
Followers & 10k Monthly Website Visits
+
Ranked #2 on Product Hunt
Growth & Activation Initiatives
Problem
+
B2B product teams struggle with customer context spread across Jira, Confluence, Slack, Zoom, and Intercom. Workduck aimed to centralize feedback, tasks, and decisions into one platform.
My Role → Product Design & Growth
🔹 Owned UX strategy & feature design across multiple product areas.
🔹 Led user research (150+ churned user interviews) to uncover pain points.
🔹 Designed & shipped features that increased Activation by 32%.
What I Designed & Built
Key Takeaways & Learnings
💡 Feature adoption is a UX problem. Even great features fail without the right UX & activation flows.
💡 Growth & Product must work together. A well-designed onboarding & content strategy fuels adoption.
💡 Small workflow changes = Big impact. Tiny optimizations in CX saved hours of manual work.
What I Designed & Built
Task Capture & Reminders → Increased Activation by 32%
+
Problem:
Users struggled to track and act on customer feedback scattered across tools.
Solution:
Designed a system to capture tasks directly from Slack, Notion, Intercom, with automated reminders.
📈 Impact:
Higher task completion rates, leading to a 32% increase in Activation.
Higher task completion rates, leading to a 32% increase in Activation.
Text Expander → Reduced Response Time for CS Teams
+
Problem:
Customer Success teams manually typed repetitive responses.
✅ Solution:
Designed a Text Expander tool to save templates & insert them anywhere with a command.
📈 Impact:
CS teams responded to customer tickets 10x faster.
CS teams responded to customer tickets 10x faster.
Release Notes System → Improved Feature Adoption
+
Problem:
Users weren’t engaging with new feature updates.
✅ Solution:
Designed an in-app Release Notes system, automatically generating updates.
📈 Impact:
Increased feature engagement & adoption rates.
increase in engagement
Growth & Activation Initiatives
PM vs PM Challenge → #2 on Product Hunt → 5k+ Monthly Leads
+
Conceptualized a viral product growth hack that drove 5k+ leads/month.
📈 Result:
Ranked #2 on Product Hunt, boosted brand reach & credibility.
Ranked #2 on Product Hunt
LinkedIn Growth →
0 → 2.5k+ Followers
& 10k Monthly Website Visits
+
✅ Created a content strategy & viral video creatives.
📈 Impact: Scaled Workduck’s LinkedIn audience from 0 → 2.5k+, driving 10k+ website visits.
Ranked #2 on Product Hunt
Key Takeaways & Learnings
💡 Feature adoption is a UX problem. Even great features fail without the right UX & activation flows.
💡 Growth & Product must work together. A well-designed onboarding & content strategy fuels adoption.
💡 Small workflow changes = Big impact. Tiny optimizations in CX saved hours of manual work.
Role
Product Designer
Branding
Social Design
Team
Azil Zaneen
Xypnox
Tools
Figma
KUgma
Timeline
3 months
Brief
As a designer at Workduck, my journey encompassed various aspects of design, ranging from prototypes to pitch decks, and culminating in product design.
Workduck's mission: Revolutionizing the way product and project managers collaborate, differentiating the roles and solving critical challenges.
More context
As a designer at Workduck, my journey encompassed various aspects of design, ranging from prototypes to pitch decks, and culminating in product design.
Workduck's mission: Revolutionizing the way product and project managers collaborate, differentiating the roles and solving critical challenges.
+
Role
Product
Growth
Team
Azil Zaneen
Xypnox
Abdul ahadh
Vivek
mihir
Tools
Figma
Notion
Slack
Google docs
Timeline
1 Year 1 month
B2B product teams struggle with customer context spread across Jira, Confluence, Slack, Zoom, and Intercom. Workduck aimed to centralize feedback, tasks, and decisions into one platform.
My Role → Product Design & Growth
🔹 Owned UX strategy & feature design across multiple product areas.
🔹 Led user research (150+ churned user interviews) to uncover pain points.
🔹 Designed & shipped features that increased Activation by 32%.
+
Problem
Task Capture & Reminders → Increased Activation by 32%
Problem:
Users struggled to track and act on customer feedback scattered across tools.
Solution:
Designed a system to capture tasks directly from Slack, Notion, Intercom, with automated reminders.
📈 Impact:
Higher task completion rates, leading to a 32% increase in Activation.
Higher task completion rates, leading to a 32% increase in Activation.
+
Text Expander → Reduced Response Time for CS Teams
Problem:
Customer Success teams manually typed repetitive responses.
✅ Solution:
Designed a Text Expander tool to save templates & insert them anywhere with a command.
📈 Impact:
CS teams responded to customer tickets 10x faster.
Higher task completion rates, leading to a 32% increase in Activation.
+
Release Notes System → Improved Feature Adoption
Problem:
Users weren’t engaging with new feature updates.
✅ Solution:
Designed an in-app Release Notes system, automatically generating updates.
📈 Impact:
Increase in engagement
+
Growth & Activation Initiatives
Conceptualized a viral product growth hack that drove 5k+ leads/month.
📈 Result:
Ranked #2 on Product Hunt, boosted brand reach & credibility.
PM vs PM Challenge → #2 on Product Hunt → 5k+ Monthly Leads
Ranked #2
on Product Hunt
✅ Created a content strategy & viral video creatives.
📈 Impact: Scaled Workduck’s LinkedIn audience from
0 → 2.5k+, driving 10k
+ website visits.
LinkedIn Growth →
0 → 2.5k+ Followers & 10k Monthly
Website Visits
What I Designed & Built
Key Takeaways & Learnings
💡 Feature adoption is a UX problem. Even great features fail without the right UX & activation flows.
💡 Growth & Product must work together. A well-designed onboarding & content strategy fuels adoption.
💡 Small workflow changes = Big impact. Tiny optimizations in CX saved hours of manual work.
Make a choice.
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Lets talk already
Lets talk already
Make a choice.
See all works now
Lets talk already